.png)
.png)
One of the most rewarding partnerships I managed as the Partnerships Director at made by Fressko was the brand’s collaboration with Afterpay Australian Fashion Week in Sydney — a gorgeous and highly successful activation that perfectly embodied Fressko’s commitment to style, sustainability, and substance. To bring the concept to life, I enlisted the design expertise of Natalie Turnbull, who co-created a stunning, sustainable shopping experience that felt as considered as it was beautiful. Adding the finishing touch, Kimlligraphy joined the collaboration, offering bespoke engraving on each gifted item — a personal and memorable moment for every attendee.
The result? A partnership that delivered years of high-quality content, meaningful brand alignment, and a measurable boost in awareness and direct sales. More than just an event, it became a long-term asset for the brand — a perfect example of how strategic partnerships and creative collaboration can elevate both experience and impact.
At Collab Collective, this is exactly the kind of work we champion — turning brand partnerships into authentic, enduring stories that connect, inspire, and deliver results.