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One of the most rewarding partnerships I managed during my time as the Partnerships Director at made by Fressko was the brand's collaboration with Afterpay Australian Fashion Week in Sydney - a gorgeous and highly successful activation that perfectly embodied Fressko's commitment to style, sustainability, and substance. To bring the concept to life, I enlisted the design expertise of Natalie Turnbull, who co-created a stunning, sustainable shopping experience that felt as considered as it was beautiful. Adding the finishing touch, Kimlligraphy joined the collaboration, offering bespoke engraving on each gifted item - a personal and memorable moment for every attendee.
The result? A partnership that delivered years of high-quality content, meaningful brand alignment, and a measurable boost in awareness and direct sales. More than just an event, it became a long-term asset for the brand - a perfect example of how strategic partnerships and creative collaboration can elevate both experience and impact.
This partnership is a great example of the kind of work that shaped my approach at Collab Collective - meaningful, values-led collaborations that connect with audiences and create genuine brand affinity. The experience I gained building partnerships like this at Fressko is exactly what I bring to every client engagement today.
Book a complimentary discovery call to explore how strategic partnerships could work for your brand.