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A very early start - but absolutely worth it! ✨🚍
My client, FireFly Bus Service, partnered with the Hawthorn Football Club to get the Hawks cheer squad over to Adelaide for the final - and what a ride it was!
With a tight turnaround after last weekend’s win, this activation had to come together fast — but that’s exactly where Collab Collective thrives. We specialise in stepping in to make things happen quickly and seamlessly, without disrupting the rest of your brand’s day-to-day operations.
This partnership wasn’t just about a single journey — it was about building brand awareness, connection, and loyalty through shared experience. FireFly understands that those things aren’t built overnight; they’re earned over time, through consistency and authenticity. And while we’re all about playing the long game, we’re not mad about a quick win either — this campaign delivered a 3000% spike in web traffic over the weekend.
That’s what happens when collaboration, timing, and purpose come together — the result is impact that travels far beyond the destination.