.png)
.png)
In September 2025, my client FireFly Express partnered with the Hawthorn Football Club to get the Hawks cheer squad over to Adelaide for the final - and what a ride it was.
With a tight turnaround after the previous weekend's win, this activation had to come together fast - but that's exactly where Collab Collective thrives. We specialise in stepping in to make things happen quickly and seamlessly, without disrupting the rest of your brand's day-to-day operations.
This partnership wasn't just about a single journey - it was about building brand awareness, connection, and loyalty through shared experience. FireFly understands that those things aren't built overnight; they're earned over time, through consistency and authenticity.
And while we're all about playing the long game, we're not mad about a quick win either - this campaign delivered a 3,000% spike in web traffic over the activation weekend.
During that same week in September, Collab Collective secured or finalised partnerships for FireFly with:
We also identified a booking issue on the FireFly website and collaborated with their developer to get it resolved - the kind of hands-on, operational support that makes a real difference when you're moving fast.
That's what happens when collaboration, timing, and purpose come together - the result is impact that travels far beyond the destination.
At Collab Collective, we help brands like FireFly build strategic partnerships that drive real commercial outcomes. Whether it's a high-profile sports activation or a long-term partnership roadmap, we bring the strategy, relationships, and execution to make it happen.