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The term brand partnership can mean many things - from co-branded campaigns to shared storytelling — but the most powerful ones connect purpose with creativity. For Fressko, partnering with The Mother’s Day Classic went far beyond marketing. Together, we designed and produced a bespoke product that stood for something bigger: the Boobie Cup.
Created in collaboration with the talented designer Lynley from Studio Lannd, the Boobie Cup was a celebration of women, strength, and community — a beautiful symbol of support for breast cancer awareness and research. The limited-edition cup quickly became a sell-out success, resonating deeply with customers who wanted their purchase to have meaning beyond their morning coffee.
This partnership perfectly captured what I love most about brand collaboration — when creative design, shared purpose, and thoughtful strategy come together to make an impact that lasts far beyond the campaign.
At Collab Collective, these are the kinds of partnerships we build — meaningful, values-led collaborations that connect with audiences and create genuine brand affinity.